Press contact:Antara NandyTel.: +91 9674515119Email: antara.nandy@capgemini.com 71% of consumers want generative AI integrated into their shopping experiences Over half (58%) of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up significantly from 25% in 2023 Two-thirds of Gen Z and millennials want hyper-personalized content and product recommendations, powered by Gen AI Nearly 70% of consumers notice ads on retailer websites and apps compared to 63% on social mediaPoor customer experience (CX) and sustainability are the main reasons consumers switch brands or retailers Paris, January 9, 2025 – Generative AI (Gen AI) is transforming shopping, with 71% of consumers wanting it to be integrated into their purchasing experiences.
More than half (58%) have replaced traditional search engines with Gen AI tools as their go-to for product/service recommendations.68% of consumers want Gen AI tools to aggregate search results from online search engines, social media platforms, and retailers’ websites to provide a one-stop shop for highlighted purchase options.7 in 10 consumer products and retail companies view Gen AI as a transformative technology1, a significant shift from last year.
Retailers need to capitalize on their social and digital advertising platforms to engage consumers early in the purchasing journey.” Consumers may pay for fast delivery Demand for quick commerce is on the rise, with consumers from some geographies increasingly willing to pay for speed and efficiency.
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