6 marketing takeaways from Longlegs’ campaign of terror

Quick Summary:

A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: "Printed at the request of LONGLEGS.

Since he wasn’t as hideous as I expected him to be, it made the true horror of the movie (which was also hidden from the trailers) hit even harder.“Longlegs’ marketing is a lesson in the importance of interactivity.

Neon lets its target audience fill in the rest with their imagination, which can be the most powerful tool in both horror and marketing.“Unfortunately, I was disappointed by the actual film — as were a ton of other folks I talked to online and IRL — so the marketing built up too much anticipation for me.

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Article Details

Category: MarketingBusiness

Markets: United StatesMali

Topics: Hubspot Made Movie People Audience Phone Longlegs Curiosity Campaign Marketing Number

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-31 @ 09:00:00 (15 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1311 words

Reading Time: 8 minutes read

Sentences: 44 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 23348127

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