5 Ways that AI Analytics Tools Can Make You a Better Marketer

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5 Ways that AI Analytics Tools Can Make You a Better Marketer - HubSpot

Quick Summary:

There are, it would seem, as many AI marketing tools as there are stars in the sky.

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making.

HubSpot contributor Brian Grover writes of 6sense, “I’ve found that when only a small fraction of a total addressable market is buying at any given time, having insight into who is actually looking can turn marketing from guesswork into a predictable pipeline".