3 Easy Steps to Build Your Brand Promise [+ Examples]

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HubSpot 11h ago

Quick Summary:

A few months after starting a former job, I attended a workshop in which we discussed our brand promise.

Recurly, a subscription management service, makes an emotional appeal in its brand promise with the word “growing.” That sense of nurturing is backed up by the actionable claim that it has “a good thing.

Starbucks’ core brand promise is customer-focused, establishing its reputation as a customer service company that happens to sell coffee.