HomeDiscussionsGlenn Evan Comanda's Post

I am building an adtech company and will probably be needing pre-seed funding


Hi everyone,

I'm building this reimagined ad exchange with an AI companion on the supply side and an AI-powered demand-side to improve ad efficiency. It is estimated that around 40% of ad spend (which is almost $800B globally) is being wasted through bad targeting and ad fraud.

Now I have been in the digital marketing industry for more than 18 years now and all I can say is that is a huge number but can easily be improved on a per ad account basis. AdTech is huge. Google is relying on their ad platform for 75% of their revenue. Meta almost 100%.

The ad exchanges of the world have been using the same advertising concept since the start of the digital age. I want to be able to disrupt this industry by offering a different concept, that can only be possible now that AI is everywhere. To be able to deliver ads that are less annoying, to be able to preserve data privacy and efficiently deliver ads to the people who need them. 

If you know adtech, let's discuss and if you want to know more about this project, let me know.

Thanks Beamstart. Regards, Glenn


1 Response


Jake Sandiago

CEO of PortugalTech

This sounds very interesting. However how would you compete with the big boys like Google Adsense?

Also, how would you be able to get people to switch their behaviour to utilize such a platform? You need sufficient inventory and distribution. This balance seems quite hard to achieve?

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