Microsoft, one of the large conglomerates, has further established its gaming presence by looking to acquire gaming company, Activision Blizzard. 

When the transaction is finalized, it will: 

• Make Microsoft the world's third-largest gaming company, competing behind Sony and Tencent
• Integrate Activision Blizzard games into their Game Pass with over 25 million subscribers 
• Increase their customer base with Activision Blizzard's nearly 400 million monthly active players in 190 countries

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This acquisition could allow Microsoft to gain access to major gaming franchises from Activision, Blizzard, and King studios such as:

• Warcraft 
• Diablo 
• Overwatch 
• Call of Duty 
• Candy Crush 

Future management of Activision Blizzard would be placed under Phil Spencer, CEO of Microsoft Gaming.

Why this matters: 

• Over 3 billion people are playing games, with expected growth to US$4.5 billion by 2030
• The gaming industry is worth US$200 billion with promising future growth 
•  51% of U.S. players spend more than 7 hours per week playing across various consoles