Microsoft, one of the large conglomerates, has further established its gaming presence by looking to acquire gaming company, Activision Blizzard.
When the transaction is finalized, it will:
- Make Microsoft the world's third-largest gaming company, competing behind Sony and Tencent
- Integrate Activision Blizzard games into their Game Pass with over 25 million subscribers
- Increase their customer base with Activision Blizzard's nearly 400 million monthly active players in 190 countries
This acquisition could allow Microsoft to gain access to major gaming franchises from Activision, Blizzard, and King studios such as:
- Call of Duty
- Candy Crush
Future management of Activision Blizzard would be placed under Phil Spencer, CEO of Microsoft Gaming.
Why this matters:
- Over 3 billion people are playing games, with expected growth to US$4.5 billion by 2030
- The gaming industry is worth US$200 billion with promising future growth
- 51% of U.S. players spend more than 7 hours per week playing across various consoles