Microsoft to Acquire Activision Blizzard for US$68.7 Billion

Microsoft expanding their reach in the gaming space


Wilson Twoon

19 Jan, 2022

Microsoft to Acquire Activision Blizzard for US$68.7 Billion | BEAMSTART News

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Microsoft, one of the large conglomerates, has further established its gaming presence by looking to acquire gaming company, Activision Blizzard. 

When the transaction is finalized, it will: 

  • Make Microsoft the world's third-largest gaming company, competing behind Sony and Tencent
  • Integrate Activision Blizzard games into their Game Pass with over 25 million subscribers 
  • Increase their customer base with Activision Blizzard's nearly 400 million monthly active players in 190 countries

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This acquisition could allow Microsoft to gain access to major gaming franchises from Activision, Blizzard, and King studios such as:

  • Warcraft 
  • Diablo 
  • Overwatch 
  • Call of Duty 
  • Candy Crush 

Future management of Activision Blizzard would be placed under Phil Spencer, CEO of Microsoft Gaming.

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Why this matters: 

  • Over 3 billion people are playing games, with expected growth to US$4.5 billion by 2030
  • The gaming industry is worth US$200 billion with promising future growth 
  •  51% of U.S. players spend more than 7 hours per week playing across various consoles

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Also Mentioned

Microsoft

Computer software, consumer electronics and personal computers and services


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Tencent is a Chinese internet service portal offering value-added internet, mobile, telecom, and online advertising services.

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