With the global pandemic disrupting businesses of all industries, many have been forced to adopt digital technologies in order to survive and stay relevant.

Segwitz, a software development company from Malaysia, is on a mission to help businesses transform digitally with ease, and to unlock exponential growth potential by harnessing the power of technology.

The company, which specializes in website and mobile applications development, has grown by leaps and bounds since it was launched, serving some of the leading brands in the country.

The story of Segwitz and founder Mukesh Maran

Segwitz was founded back in 2019 by 21-year old Mukesh Maran after 2 business failures.

His first venture started right after high school, which came to a halt after 12 months of running it.

His second venture, Joe Games, was a video game development startup that launched 4 mobile games. 

However as the venture did not drive sufficient revenues to be sustainable, Mukesh had to find other sources of income — which was when he started providing IT consultation and web development services as a freelancer.

Over time, demand for his web development services kept increasing, and in December 2018, he decided to close down Joe Games.

Segwitz was founded the following year.

Segwitz is a tech partner unlocking exponential business potential

While he was starting Segwitz, Mukesh realized that many SMEs and large companies were spending huge sums of money to build websites and apps, only to have them fail in the end due to poor implementation and market adoption.

Mukesh also realized that many software development houses in the market rarely understood their clients' actual needs, and were all about building more "features" instead of products that were actually useful to their end users.

At Segwitz, he wanted to approach things differently — by being the only company in the market that strategically implements technology that brings exponential growth and competitiveness to businesses, while providing the best customer service in the market.

And to achieve that, the team at Segwitz goes above and beyond to fully understand what it takes to achieve their clients' business goals, before setting out to carefully craft a beautifully designed product that delights their customers.

Mukesh often mentions that Segwitz is more than just a software development house, but rather a strategic partner that walks alongside their clients at every step of the journey.

They're akin to "the Apple for software development" — where clients who engage Segwitz do not need to worry about anything, trusting that they will deliver exceptional products that "just work", and are fully capable of boosting their business growth at the end of the day.

Segwitz revenues have grown tremendously

Since their inception, Segwitz has grown by over 300% year-on-year, starting with just a team of 3 people to now 29 people strong.

The company presently serves some of the most notable brands in the country, ranging from Razer, Mykori, Petronas, MyeongDong Topokki, Kementerian Belia dan Sukan, SoyaCincau, Nasty, NCIG, Pineapple.my, Athletes For Athletes Solutions(AFA), among others.

Since Segwitz's involvement in providing unparalleled technology support, many of these brands have been able to grow their revenues multiple-fold, all while automating many of their core business processes.

All this has been achieved with Segwitz's commitment to their values, which is to create unforgettable digital experiences that are extremely convenient, coupled with unparalleled customer satisfaction, accessibility, and transparency in the market.

"Our aim so to ensure Segwitz is able to deliver great customer satisfaction that transcends to long term business relationships. To me, satisfying our clients brings tremendous joy, and nothing makes us prouder than to see them succeed", mentioned Mukesh.

What's next for Segwitz

Moving forward, Mukesh aims to turn Segwitz into the most reliable digital transformation partner in Malaysia, and subsequently expand across Southeast Asia.

He shares that his vision is to go beyond just building client solutions, and to eventually spin off his company's own version of products/services that can bring more positive impact into peoples' lives.

Mukesh adds that the company has also recently launched Segwitz Sandbox, a go-to-market program focused on helping companies end-to-end with everything ranging from customer adoption, operations, and product improvements once their solutions are launched to the public.

Everything boils down to one simple vision for the company, and that is to create a world that advances communities, utilizing technology for a better life. 

"I believe technology is an extremely powerful phenomenon in today's world, and it could greatly transform any company for the better. We want to be more than just their developers, but also their pillar of strength to lean on during challenging times.

We believe that it's about people and products, because once these 2 things are in order, the profits will come."