Atmana, a startup company from India, is on a mission to help cut down technology addiction among millennials.

The company has recently raised $500,000 in seed funding from Y Combinator and Goodwater Capital, alongside several prominent angel investors.

About Atmana and Company Founders

Atmana was founded in 2020 by Tejas Balasubramanya after pivoting from another (failed) startup that focused on helping people form healthy eating habits.

The Bengaluru-based company, which was part Y Combinator's summer 2021 batch, is focused on helping youngsters (aged 15 - 30 years) reduce their habits surrounding technology such as pornography, social media, gaming, and more.

The company does this via it's mobile-first solution(s) that includes content filtering and other proven methodologies for dealing with substance addictions like alcohol and smoking.

Atmana's Business Model and Product

At present, the Atmana charges $90 per year to access their services, which provide "blocking techniques" used in treating alcohol and drug addictions. 

These techniques include peer support groups, buddy programs, psycho education, among others.

The startup’s first product is BlockerX, a solution designed to stop users from accessing pornographic materials by blocking access to these websites. 

It is currently working on its next product, SocialX, which helps users reduce their social media consumption using a combination of screen time tracking and gamification.

Tejas also mentions that the company employs psychiatrists and psychologists to tap on their deep expertise to facilitate and improve the programs they run.

Atmana's Traction, Users, and Revenue Growth

At present, Atmana reportedly has over 1.5 million users globally across 100+ countries. 

The company also states that it has more than 10,000 paying customers, primarily from the United States, United Kingdom, Canada, and Germany.

Assuming each subscriber is charged $90/per year, it is highly likely that the company generates north of $750,000 in revenues yearly.

Atmana today currently has a team of 14 people, according to the description on its Y Combinator's startup profile.

What's next for Atmana

Moving forward, Atmana will utilize the fresh funds to improve its product offerings and expand its presence across more countries.

The company also has plans to introduce more similar addiction-curbing solutions to the market over time.