Malaysia's Rodeo is behind many of the creative ads on cars; raises $270k via crowdfunding

Rodeo is best known for some of the creative advertisements found on cars on the road.


Carl Adrian

26 Aug, 2021

Malaysia's Rodeo is behind many of the creative ads on cars; raises $270k via crowdfunding | BEAMSTART News

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Rodeo, a Malaysian startup behind some of the creative advertisements on cars on the road, has just raised MYR 1.131 million (~US $270,000) via their equity crowdfunding (ECF) campaign.

A total of 85 investors participated in the round via Malaysian equity crowdfunding platform, pitchIN.

Key Highlights

  • Founded in 2017, Rodeo is a home-grown ad-tech company from Malaysia focused on delivering outdoor vehicle advertisements to consumers.
  • Some of the investors for Rodeo's equity crowdfunding round include Fidelity Funding (venture capital firm), angel investors, and several retail investors.
  • The new funding round takes the company's valuation to over RM12 million (US $2.85 million).
  • The fresh funds will enable the company to expand its offerings and further diversify its product-range — one of them being "home media advertising" via advertisements in building elevators.

Why It Matters

  • Rodeo reportedly has a strong clientele base serving more than 50 advertisers, with over 5,000 vehicle assets.
  • Rodeo claims to have access to over 100 condominiums within the Klang Valley to deploy their home media advertising solutions — a market the company believes to be a huge one especially during the pandemic.
  • In the coming years, Rodeo plans to expand beyond Malaysia to other markets such as India, Australia, The Philippines, and Indonesia.

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