Adtech OOH

About Rodeo

Rodeo is an on-demand ride share advertising platform that services the sharing economy. We connect Advertisers with ride share passengers via relevant, interactive, contextual video/display ads.

Rodeo is SaaS platform that utilizes public data about the consumers behavior, consumers buying pattern, segmenting of the consumers, and big data technology to deliver value to advertisers.


Bukit Bandaraya
59100, Kuala Lumpur


Total Disclosed

$270k raised

Funded OVer

1 rounds

People & Team

Valens Maniam

Founder/CEO of Rodeo

Valens Subramaniam is the Founder, CEO of Rodeo - Fast moving Adtech Company that specializes in OOH - Transit Media using various mode of transportation such as Car, Lorry, Motorcycle. Using minimum capital, Valens has grown Rodeo to become a million dollar company with year-to-year revenue growth with proven self sustaining business model. With a driver network of over 10,000 across Malaysia, Rodeo has successfully launched numerous advertising campaigns nationwide for some of global and regional blue-chip brands such as Shell, Swatch, Kimberly-Clark, AXA, UMobile, Lazada, Shopee, Carousell, HappyFresh, FoodPanda, iProperty, Genting, SOCAR, Indomie, Kenny Rogers, Tune and lot more.

Articles, Links, and Press

Malaysia's Rodeo is behind many of the creative ads on cars; raises $270k via crowdfunding

Rodeo is best known for some of the creative advertisements found on cars on the road.


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