AutoNavi plans to go beyond mapping services and evolve into an "open service platform" by adding integrated mobility features.
Alibaba recently reconfigured AutoNavi's services by allowing Fliggy, a trip booking platform, to be linked with the app.
“In the past, everyone became accustomed to using AutoNavi for navigation. In the future, I hope that everyone will use AutoNavi for going out and enjoying life.”
Key Highlights
- According to chairman Yu Yongfu, AutoNavi will incorporate features such as dining, entertainment, and lifestyle services.
- Far from the usual door-to-door services, the Alibaba-backed startup will be focusing on social consumption settings such us night life, entertainment, and outdoor dining.
- Operating for 19 years, AutoNavi has thus far resolved users' problems of finding their location and selecting the best route to a destination, but the platform is now evolving to propose new places to visit.
- With this, Yongfu stated that the company will promote the additional offerings under its new tagline, "Everywhere is familiar".
- Furthermore, the platform will provide more user-generated content in the future, including capabilities that allow users to create instructions and personalized material within AutoNavi.
