Alibaba-backed mapping app AutoNavi to incorporate other mobility services

AutoNavi is China's most popular navigation app.

Faith Baltazar

22 Jul, 2021

Alibaba-backed mapping app AutoNavi to incorporate other mobility services | BEAMSTART News

AutoNavi plans to go beyond mapping services and evolve into an "open service platform" by adding integrated mobility features.

Alibaba recently reconfigured AutoNavi's services by allowing Fliggy, a trip booking platform, to be linked with the app.

 “In the past, everyone became accustomed to using AutoNavi for navigation. In the future, I hope that everyone will use AutoNavi for going out and enjoying life.”

Key Highlights

  • According to chairman Yu Yongfu, AutoNavi will incorporate features such as dining, entertainment, and lifestyle services.
  • Far from the usual door-to-door services, the Alibaba-backed startup will be focusing on social consumption settings such us night life, entertainment, and outdoor dining.
  • Operating for 19 years, AutoNavi has thus far resolved users' problems of finding their location and selecting the best route to a destination, but the platform is now evolving to propose new places to visit.
  • With this, Yongfu stated that the company will promote the additional offerings under its new tagline, "Everywhere is familiar".
  • Furthermore, the platform will provide more user-generated content in the future, including capabilities that allow users to create instructions and personalized material within AutoNavi.

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