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Mobile game spending shoots up in Philippines and Vietnam, largely due to the pandemic.

Mobile game spending is expected to continue rising due to the availability of more payment methods.


Mobile game spending shoots up in Philippines and Vietnam, largely due to the pandemic. | BEAMSTART News

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Mobile games have risen in popularity in recent months, largely fuelled by the global pandemic and the availability of more powerful smartphones.

In Southeast Asia, Philippines and Vietnam have seen a significant rise in mobile game spending, marking a significant shift in consumer behaviour especially among youths.

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Key Highlights

  • Mobile game spending has shot up significantly in both The Philippines and Vietnam, rising by over 50% and 55% respectively.
  • The Philippines was the fastest growing market for mobile gaming in Southeast Asia in 2020, accounting for 16% of total downloads.
  • Indonesia still represents the largest share of mobile game downloads in Southeast Asia.

Why It Matters

  • Southeast Asia is largely a mobile-first market, where many users' first time interaction with the internet is via a smartphone instead of a computer.
  • Nearly every youth under the age of 18 has a smartphone and plays at least 1 mobile game.
  • With the availability of e-wallets and digital banking services, mobile game spending is expected to skyrocket in coming years.

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