Apple has a new way to help developers increase app downloads on the App Store

Increasing visibility of apps via the App Store

Alfred Lee

6 May, 2021

Apple has a new way to help developers increase app downloads on the App Store | BEAMSTART News

Apple is continuously working on new ways to help developers bring their apps to more users.

In a recent report, it appears that Apple is introducing a new way for developers to advertise their apps on the App Store.

Key Highlights

  • Apple is improving its App Store with new "Search Tab Campaigns" — Basically "display ads" that appear on the App Store's search tab.
  • Prior to this, App Store ads only showed up when users typed in search terms (ie: Users typing "Taxi" will potentially see ads of Uber).
  • Now, ads appear on the search tab, even before users type a search query (screenshot below).
Ads now show in the 'Suggested' section on the App Store's search page.

Why it matters

  • This new placement is great for developers looking to increase visibility of their apps, especially newer apps that recently launched.
  • The ad placements take advantage of assets already uploaded by developers to the App Store, making it very easy to set up.
  • "Search Tab Campaigns" have no minimum spend, and advertisers are charged by what they use.
  • With Apple introducing new privacy changes to iOS 14.5, this could be one way for the company to drive advertising revenue from competitors.
  • Many speculate that "Search Tab Campaigns" advertising costs may be significantly lower than competitors as fewer advertisers are currently using this feature.

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