India banned TikTok; now their own apps have caught up in user numbers

India's social media users are also very loyal to their home-grown apps


Alfred Lee

23 Apr, 2021

India banned TikTok; now their own apps have caught up in user numbers | BEAMSTART News

Earlier this year, India announced that it would be banning TikTok and 58 other Chinese apps permanently.

Since then, a slew of Indian social media apps have emerged, ranging from MX Takatak, Moj, Roposo, and Josh.

As of April 2021, these apps have accumulated user-bases as large as TikTok prior to the ban, and continue to grow each day.

India's version of TikTok, MX Takatak.

According to management consultancy firm, Redseer, India's "short-form video" apps have retained 65-70% of TikTok's initial subscribers, and added somewhere around 30% - 35% of new users in the past year.

A large number of these users were retained by onboarding influencers, who were mostly paid by the companies to create original content and attract more people to use their apps.

A survey conducted by the firm also stated that nearly 75% of the existing users opted to continue sticking with local apps, and are unlikely to switch back to Chinese apps even if the ban was lifted.

Already a member?

Sign in to read this article & enjoy the following:

  • Access to members-onnly content, events, and more
  • Connect with a global community of CEOs, Business Owners, and more.
  • Free Business Feature & Profile Listing
  • Post Unlimited Jobs & Hire Talent Effectively
  • Connect with Investors and Fundraise
  • Search through entire members, companies, and investors directory
  • and lots more!

Latest Jobs

Business Development (Sales) Internship

Swipe

Telangana,

Internship

USD 450000 — USD 550000 yearly

Founding Frontend Software Engineer

Vapi

California,

Full Time

USD 150000 — USD 300000 yearly

Founding Engineer

Bloom

Zurich,

Full Time

USD 100000 — USD 150000 yearly

Founding Engineer

Nowadays

California,

Full Time

USD 110000 — USD 170000 yearly

AI Engineer

Mercura

Bavaria,

Full Time

USD 60000 — USD 80000 yearly

Founding Engineer (Backend)

Pally

California,

Full Time

USD 120000 — USD 240000 yearly

Account Executive

Novoflow

California,

Full Time

USD 200000 — USD 250000 yearly

Sales Development Representative

Usul

California,

Full Time

USD 70000 — USD 150000 yearly

Senior Software Engineer

Crustdata

California,

Full Time

USD 150000 — USD 220000 yearly

Founding Recruiter

Giga

California,

Full Time

USD 110000 — USD 170000 yearly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest startup jobs, news, and discussions.

 
© 2016 - 2025 BEAMSTART. All Rights Reserved (Legal).