Pine Labs has just bought Fave for $45 million

Fave currently operates in 35 cities across Malaysia, Singapore, and Indonesia

Carl Adrian

13 Apr, 2021

Pine Labs has just bought Fave for $45 million | BEAMSTART News

- From our Sponsors -

Pine Labs, a merchant commerce platform based in India, has just acquired Malaysian deals and cash-back startup Fave for $45 million. 

The acquisition is a strategic one for Pine Labs, which will accelerate their growth in the Asian region across retail, F&B, fashion, and FMCG markets.

The Fave app for deals and cash-back.

Fave is helping merchants drive new customers and repeat purchases

Fave was founded by Malaysians Joel Neoh and Yeoh Chen Chow back in 2015.

The company helps offline merchants obtain new customers by using gift cards and deal vouchers, while retaining them using cash-back and loyalty points coupled with their QR code payment solution (Fave Pay).

The company currently operates in 35 cities across Malaysia, Singapore, and Indonesia, and has reportedly helped 6 million consumers save over $400 million across 40,000 retailers.

Pine Labs provides payment solutions for merchants.

Fave will not expand to India with Pine Labs

Upon the acquisition, Fave's founders will have their roles expanded to lead the overall consumer platform for the group across Asia. 

In the next month, Fave Pay will launch in India with QR code transactions, with the team working alongside Pine Labs' merchants community to deliver rewards, coupons, and redemption programs to Indian consumers.

The company will also be hiring over 100 new employees in Southeast Asia and India to accelerate cashless payments and digital loyalty programs across the region.

“India has the digital advantage with young demography, growing aspirational middle class with rising disposable income and increasing digital savviness. We are confident that the APAC e-payments landscape will continue to achieve exponential growth in the coming decade. Together, we will be stronger, faster and better,” said Neoh.

- From our Sponsors -

Latest Jobs

Chief Executive Officer

Healthuno Healthcare India

Chennai, India (इंडिया)

Full Time

Salary Undisclosed

React Native Developer

SegWitz Sdn. Bhd.

Bandar Puteri Puchong, Malaysia

Full Time

MYR 4000 monthly

Affiliate Marketing Manager



Full Time

SGD 2000 — SGD 2500 monthly

Senior Analyst, Product


Petaling Jaya, Singapore

Full Time

Salary Undisclosed

Strategy and Growth Lead


Jakarta, Indonesia

Full Time

Salary Undisclosed

3D Creative Designer


Singapore , Singapore

Full Time

USD 4000 — USD 7000 monthly

Business Development Manager


Kuala Lumpur, Malaysia

Full Time

MYR 10000 — MYR 30000 monthly

Business Development Intern


Damansara Uptown, Malaysia


MYR 400 — MYR 500 monthly

HR Consultant/Recruiter

Fortune Cookie Wisdom Pte Ltd

Remote, Singapore

Contract / Freelance

Salary Undisclosed

Business Development Manager


Kuala Lumpur, Malaysia

Full Time

Salary Undisclosed

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest news, events, and opportunities.


Download the Community App

Connect with the BEAMSTART Entrepreneurship Community from the palm of your hands. Connect with CEOs/Founders, Investors, Business Leaders, and Professionals. Download below to instantly form partnerships and discover opportunities:

PlayStore ButtonAppStore Button

© 2016 - 2022 BEAMSTART. All Rights Reserved (Legal).