UI-licious, a software testing platform based in Singapore, has raised $1.5m in pre-series A funding led by Monk's Hill Ventures.

The funds will be used to strengthen product development, expand sales, and raise their consumer base through improved marketing teams.

UI-licious makes user journey testing simple

UI-licious assists software teams in testing and monitoring 'end-to-end user journeys' of web apps in different browsers.

Since it was founded in 2016, the software company claims that they save customers 80% of their time when conducting user journey testing.

Among UI-licious's notable customers include, Daimler, Jones Lang LaSalle, and Glints.

“Currently, 90% of software teams worldwide rely on manual testing which is laborious, intensive, and costly,” said Shi Ling Tai, CEO and co-founder of UI-licious.

Through the company's "proprietary smart targeting test engine", even people who aren't familiar with technical testing can use their automated user interface (UI).

The firm also provides a self-service management tool, and claims that its platform is efficient, low maintenance, and easy to learn.

Monk's Hill Ventures invests in SEA early stage firms

Monk's Hill Ventures Pte Ltd. is a venture capital firm founded in 2014 that invests in early-stage tech companies based in Southeast Asia.

The Singapore-based VC firm has also recently led a $5 million round in ed-tech company ErudiFi, last February.

Prior to last month, Monk's Hill Ventures also co-led a $5 million Series A funding round for Indonesian tertiary education loan provider Danacita.