Singapore's UI-licious makes software testing automatic and simple; raises $1.5 million

UI-licious's round was led by Monk's Hill Ventures


Faith Baltazar

25 Mar, 2021

Singapore's UI-licious makes software testing automatic and simple; raises $1.5 million | BEAMSTART News

UI-licious, a software testing platform based in Singapore, has raised $1.5m in pre-series A funding led by Monk's Hill Ventures.

The funds will be used to strengthen product development, expand sales, and raise their consumer base through improved marketing teams.

UI-Licious quick demo video

UI-licious makes user journey testing simple

UI-licious assists software teams in testing and monitoring 'end-to-end user journeys' of web apps in different browsers.

Since it was founded in 2016, the software company claims that they save customers 80% of their time when conducting user journey testing.

Among UI-licious's notable customers include, Daimler, Jones Lang LaSalle, and Glints.

“Currently, 90% of software teams worldwide rely on manual testing which is laborious, intensive, and costly,” said Shi Ling Tai, CEO and co-founder of UI-licious.

Through the company's "proprietary smart targeting test engine", even people who aren't familiar with technical testing can use their automated user interface (UI).

The firm also provides a self-service management tool, and claims that its platform is efficient, low maintenance, and easy to learn.

Monk's Hill Ventures co-founder Peng T. Ong

Monk's Hill Ventures invests in SEA early stage firms

Monk's Hill Ventures Pte Ltdis a venture capital firm founded in 2014 that invests in early-stage tech companies based in Southeast Asia.

The Singapore-based VC firm has also recently led a $5 million round in ed-tech company ErudiFi, last February.

Prior to last month, Monk's Hill Ventures also co-led a $5 million Series A funding round for Indonesian tertiary education loan provider Danacita.

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