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She started a dating app for women; now she's the world's youngest female billionaire

She started a competitive product to her previous company.


She started a dating app for women; now she's the world's youngest female billionaire | BEAMSTART News

In 2012, Whitney Wolfe Herd left Tinder after being sexually harassed.

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Determined to make a comeback, she started a competitive dating app called Bumble, and even sued her previous company in 2014.

Bumble would replicate Tinder's concept, but with a different twist — it was one of the first few dating apps focused on women — allowing them to make the first move once they matched with someone.

The Bumble app.

At first, many were skeptical about the app, stating that such a concept "wouldn't work" as men typically were the first to reach out in such online dating environments.

However it turned out that Wolfe was right, and Bumble was something the market needed.

Women loved it.

Bumble's new approach to matchmaking not only empowered women to make their own choices, it became more effective than many of the dating apps in the market.

The app caught on fast — becoming extremely popular among women, and gradually became a household name across the country, accumulating over 100 million users.

Founder of Bumble, Whitney Wolfe Herd.

Today, Bumble is a publicly listed company, with a market valuation of over $8.2 billion.

The company went public just slightly over a week ago, successfully raising more than $2.2 billion in funding.

Whitney Wolfe Herd has also become the youngest female billionaire in the world, at just 31-years old.

ABOUT THE AUTHOR

Alfred Lee

Journalist at BEAMSTART. I write about breaking business news in the region.

Based in Malaysia

Works at BEAMSTART

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