The company, which has been entirely bootstrapped without any VC funding, has generated over $10.3 billion in transactions with over $120 million in annual turnover.
Founded in 2014 by Russel Brunson, ClickFunnels is an online tool that lets people easily create "sales funnels" — a group of webpages that are geared towards converting website visitors to customers in a very effective manner.
Sales funnels/webpages can be set up and published in just a matter of minutes, without the need for any technical/programming knowledge.
The platform also provides a wide range of powerful features, allowing people to:
Design beautiful web pages with a simple drag/drop tool
Easily collect leads / lead generation
Automatically follow up / correspond with leads / prospects
Receive payments (credit/debit card, PayPal, and many more)
Tools to build a membership and "subscriber-only" content access
Tools to build a sales (affiliate) team
Detailed analytics of traffic flow and visitor behaviour
Share the funnels they have created
Integrate with many 3rd party services
and lots more.
For beginners, there is even a set of pre-defined "funnel templates" catered to various industries, ranging from:
To top it off, users can even create their own "affiliate programs" — allowing them to build and manage a team of salespeople seamlessly with tools to track performance, handle payouts, set commission tiers, and more.
Brunson's mission was to allow anybody, irregardless of their profession or business industry, to be able to build highly converting sales websites on their own without the need for any programming or technical knowledge.
Since its inception, Brunson's startup now has over 112 thousand monthly paying users (and growing), generating north of $120 million in yearly revenue.
The company also states that its users have built over 8.3 million sales funnels, attributing to over $10.3 billion in sales volume.
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