Pinterest is using AR technology for trying on 'make up'; launches 4000 new eyeshadow shades

Pinterest launched its AR make up feature for lipstick last year.


Carl Adrian

23 Jan, 2021

Pinterest is using AR technology for trying on 'make up'; launches 4000 new eyeshadow shades | BEAMSTART News

- From our Sponsors -

Online shopping is gradually transforming with the power of augmented reality (AR) technology in smartphone apps.

A new addition to the list of companies adopting AR into their products is Pinterest, where the company now lets users "try on" different make up virtually via the mobile app.

As of late, Pinterest has partnered up with several cosmetic brands, ranging from Lancome, YSL, Urban Decay, and NYX Cosmetics — allowing users to try on over 4,000 shades of eyeshadow via the app. 

This move doubles down on the company's previous foray into AR, where the company launched a feature for users to try on lipstick via the app last year.

These AR features are not something new to the market, as social apps like Snapchat and TikTok have been using "face filters" for entertainment purposes all this while.

Before the use of AR, people had a hard time visualizing how certain fashion products/accessories would look on them before buying them online. 

For Pinterest, the company has found a higher conversion of users into shoppers after using the make up feature — where purchase intent was 5X higher for users that tried an average of 6 lipstick shades.

Whether this would significantly impact offline retail is still yet to be known, but it will definitely increase the likelihood of people shopping online from their phones especially in a post-pandemic world.

- From our Sponsors -

Latest Jobs

Technical Recruiter

Mintlify

Full Time

USD 100000 — USD 130000 yearly

Sales Development Representative

Two Dots

Full Time

USD 70000 — USD 80000 yearly

Part-time Software Intern

Silimate

Internship

USD 30 — USD 45 yearly

Fullstack Software Engineer III, Map

Flock Safety

Full Time

USD 125000 — USD 170000 yearly

Senior Data Scientist

Coulomb AI

Full Time

USD 25000 — USD 40000 yearly

People & Recruiting Lead

Juniper

Full Time

USD 120000 — USD 145000 yearly

Technical Project Manager

BLISSWAY

Full Time

USD 110000 — USD 180000 yearly

Operations and Analytics Manager

Centaur Labs

Full Time

USD 90000 — USD 170000 yearly

Software Engineer (Full-stack)

kapa.ai

Full Time

USD 100000 — USD 120000 yearly

Founding AE

Persana AI

Full Time

USD 63600 — USD 110000 yearly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest startup jobs, news, and discussions.

 
© 2016 - 2024 BEAMSTART. All Rights Reserved (Legal).