The new fund will invest in digital-first consumer brand startups focused on sectors ranging from food and beverages, beauty/personal care, and lifestyle/home products, according to the company.
The company also added that it aims to invest in a total of 15 - 20 companies.
Launched in 2017, Fireside Ventures focuses on investing in early to growth stages of consumer brands startup companies.
The firm's first fund closed at $50 million in February 2018, where over 95% of the money has already been deployed into 18 companies.
According to the firm, Fireside Ventures has invested in 22 brands, with a cumulative portfolio valuation crossing $1 billion, roughly an 8x growth on the fund.
“We are now eager to go all out and partner with young Indian entrepreneurs who are creating exciting, new, digital-first brands across the consumption spectrum and are consciously building brands that focus on [what is] good for consumers and good for the world,” said Kanwaljit Singh, founder and managing partner at Fireside Ventures.
SGD 2000 — SGD 2100 monthly
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