Due to the national lockdown and social distancing, many businesses are shutting down and declining their productivity, including the food business. Food business owners who have not yet considered alternative revenue channels before 2020 are now being enforced to redesign their strategy.

If you are accepting online orders, you are already ahead in the market. But keeping in mind the current situation, customer's behavior and preferences have changed. Due to the infection, they prefer online food delivery as it ensures safety and increases sales.

Effective communication is key to a successful business. You need to update your app solution to capture the audience's attention. If you want to boost your food business's sales, you need to integrate three magical features that drive sales and foster customer loyalty.

# Safety

Earlier, customers were used to placing orders based on the popularity of restaurants and ratings given by customers. But now things have changed. Customers are giving more priority to safety rather than anything else.

So when a customer, for any reason, decided to order food from outside, can place orders without any hesitation. It means you need to follow certain safety measures. Introduce new safety policies within your white label food delivery platform. It will enhance your brand's customer experience.

Later, you can also spread words about your new safety policy on social media. It will keep your customers engaged and connected. It will also encourage them to place orders from your app. All these factors play an important role in gaining trust amongst customers. You should also communicate all these things on your website, app, social media on every touchpoint.

# Only ONLINE Orders

Due to fear of virus spread, customers are now ordering food online. You should start publishing content on social media that you are only accepting online orders and takeaways. Customers will notice that and start placing orders from your restaurant.

You should also remind them that your restaurant is open at least once a day, and you are accepting online orders.

Social media is a powerful way that helps you spread words about your business. Regular posts, attractive deals, and engaging content will keep them connected with your brand. Along with social media, you also need to update this new feature to your website and app for a better customer experience.

# Contactless

This word has created a buzz since march. Whether it is contactless delivery or payment, people are constantly trying to keep themselves safe. Offering zero-contact or cashless payment features can help you reach out to new customers.

You need to offer multiple payment options and zero-contact delivery service; they will surge in daily orders and deliver a seamless experience to customers. You can also publish posts with the trending hashtag #contactless; it will drive more traffic and boost sales.

Conclusion

From the chaos caused by the Corona pandemic, you need to integrate the above three features within your app and web solution. It will not only boost sales but enhance the customer experience.