A Malaysian company, SeedDream, is on a mission to help businesses run more effective marketing campaigns.
The company, which was founded in 2006, has developed a Gamification Marketing Platform, REWARDINME, that focuses on increasing community engagement and advocacy by incentivising participants with rewards when they perform certain activities online.
The company combines the power of gameplay with rewards to motivate target behaviors for various purposes, such as:
Survival Moments – like completing a mission or cheer on new high scores in a game.
Loyal Moments – like checking in with a web-app or mobile app X number of times a week.
Productivity Moments – like cleared off to-do lists. Or celebrate their completed workouts.
Luck Moments – like finding treasure or completed a quiz.
Businesses and organizations can easily create white-labeled gamification campaigns of their own, and publish them across the web and social networks. And yes, they are mobile-friendly too.
The company also comes with an API/SDK kit that can easily be deployed and integrated with other platforms to become a seamless part of clients online solutions.
Since its rollout, these gamified campaigns by REWARDINME have been used by listed companies and fast-growing SMEs across the country.
SeedDream's clients have also found campaigns to be 3x more appealing, with over 52% of customers discovering their brands from playing a game.
The company even claims that over 35% of the participants are willing to share their data after participating in a campaign.
Moving forward, SeedDream plans to scale their operations to greater heights, by significantly improving their technology and API/SDK facilities.
The company is currently in the midst of raising RM2 million (~US$ 481K) in funding via an equity crowdfunding campaign.
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