Investors can now own shares in this startup that solves customer retention for retailers.

A growing and untapped market opportunity.


Carl Adrian

7 Sep, 2020

Investors can now own shares in this startup that solves customer retention for retailers. | BEAMSTART News

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Retail businesses have taken a hit since the pandemic struck, and many have been closing down one after another.

Engage Blink, a technology startup from Malaysia, is on a mission to help them acquire and retain customers digitally in an affordable and effective manner.

The startup, founded back in 2017, is also running an equity crowdfunding campaign (ECF), allowing ordinary people to become shareholders in the business.

The Engage Blink platform.

Founded by serial entrepreneur and restaurant owner, Zhen Yang Yap, Engage Blink is a comprehensive app and analytics platform that allows retail owners to create and measure their own loyalty programs.

The platform comes with a myriad of tools to create captivating experiences for their customers, ranging from engagement incentives, allowing loyal customers to earn privilege cards, stamps, rewards, and more.

Since the lock-downs were initiated, Engage has helped generate over RM1,000,000 for retailers via 2,300+ customer loyalty redemptions.

A large part of the company’s growth came during the nationwide lock-downs, as many brick and mortar business owners / retailers realized the sudden need to acquire (and retain) customers digitally.

Through Engage Blink, many of these retail businesses succeeded in keeping their customers returning, a large number of them being able to build up a loyal brand following.

Founders of Engage Blink: Zhen Yang Yap (left), Cheryl Lee (right).

By raising funds via the ECF campaign, Engage Blink aims to scale their services to empower 30,000+ retail businesses across SouthEast Asia while achieving RM50 million in turnover in the next 5 years.

The company even plans to provide customized solutions for large corporates, allowing them to offer custom-branded loyalty programs to their existing customer-bases — a lucrative business opportunity in an untapped space.

Engage Blink is currently in the process of raising RM500,000 to expand their business operations, and are presently looking to partner with more investors via Mystartr, one of the leading licensed equity crowdfunding companies in Malaysia.

Interested investors can obtain more information on Engage Blink’s fundraising campaign via the official website here.

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