Malaysia's In Real Life acquired by World of Buzz's parent company, Influasia.

Terms of the acquisition were not disclosed.

Malaysia's In Real Life acquired by World of Buzz's parent company, Influasia. | BEAMSTART News

Malaysia's Influasia, the company behind online publications World of Buzz, Noodou, and Lobak Merah, has acquired digital publishing platform, In Real Life (IRL).

In Real Life, a digital publication focused on sharing "real-life" stories by Malaysians, was founded in 2018 by Rachel Tan, who previously worked at Oxwhite and Shopee Malaysia.

While terms of the acquisition deal were not disclosed, Tan mentioned that Influasia has fully absorbed her ownership, and that she will be appointed as the consultative partner for Influasia.

Moving forward, Influasia plans to grow their digital media influence through strategic acquisitions of niche platforms to cater to different audience groups across SouthEast Asia.

Influasia will also grow IRL's presence across the various social channels such as Facebook, YouTube and TikTok, and increase the frequency of its content coupled with a more aggressive advertising spend. 

"We are looking to target reader demographics of all age and interest segments to capture the mass attention in all verticals, and being able to appeal to any marketers digitally for any brand or campaign goals", mentioned Chris Khristie, co-founder of Influasia.

Please log in to read this article.

Register for free today and enjoy the following:

  • Get access to members-only content.
  • Expand your network and exchange messages with other members.
  • Promote your company, post up jobs, find customers, and raise funds.
  • Receive special invitations to upcoming events and community activities.
  • and lots more!

BEAMSTART is a Hub for Startup News, Business Networking, and Entrepreneurial Resources. Expand your network, discover new possibilities, and tap into a vast database of resources that can help you go further in your business and career.


Download the App

The app for business networking and startup resources. Be part of the global community of CEOs, Business Leaders, and Professionals. Download below to instantly form partnerships and discover opportunities:

PlayStore ButtonAppStore Button

© 2016 - 2021 BEAMSTART. All Rights Reserved (Legal).