After an acquisition of her business by a Korean conglomerate back in 2019, CEO of AlkalifeWater, Melanie Loh, is moving on to bringing the company to the next stage of growth.
With a goal of enabling South East Asian’s to embrace healthier lifestyles, AlkalifeWater has officially been rebranded to Jang Su, which translates to 'longevity' in Korean.
Jang Su will focus on bringing health and beauty products of the best quality to the market, as well as the full line-up of AlkalifeWater's existing products.
As of launch, Jang Su will be introducing 3 core products to the market. They are as follows:
Officially launched today, Jang Su will enter the market by focusing on the introduction of 3 core products:
1. Award-winning water ionizers
Backed by years of research and development to ensure the highest standards in quality of drinking water, Jang Su's Alkaline-water solutions are fully imported from South Korea, with more than 20 internationally recognised certifications, including medical device certification and halal Jakim.
The product line boasts exceptional build quality and are rigorously tested for consistently adhering to the most stringent levels of health and safety standards.
With the longest warranty in the market, the brand pride's itself of exceptional quality, and most advanced technology globally.
With customers across 17 countries, Jang Su's Alkaline-water solutions have also won several awards for it's style and technology advancement, making them a leader in water ionizer's market today.
2. Southeast Asia’s first portable LED mask
The first of its kind to make its way to SouthEast Asia, Jang Su's portable LED masks are aimed at helping users achieve healthier, smoother, and noticeably radiant skin.
Harnessing technology patented by NASA, Jang Su's LED masks is the result of years of thorough painstaking research and development, backed by proven clinical studies to effectively reduce wrinkles and pore sizes significantly.
3. Portable Hydrogen Beauty Mist
For people who are always busy and on the go, Jang su's mist spray is compact, light, reusable, and rechargeable, which hydrates, protects, refreshes and sterilises their skin, on the go.
Utilising the latest PEM ionising technology, the mist spray creates hydrogen ions in the refillable water; creating a perfect chemical free and portable solution for individuals who wish to keep their skin from being tired, dehydrated and bacteria free.
Based on observations garnered throughout her 10 years’ career, Melanie came to the realization that the busy lifestyle led by many city-folk dramatically impact their general well-being and health in several negative ways.
Seeing the urgent need to improve the consumers' health under such circumstances, Melanie is confident that Jang Su’s unique and innovative products can effectively impact its users’ quality of life. This belief is further substantiated by the marked increase in health-related spending within the South East Asian market.
“We want to help people lead healthier lives. By incorporating portability and latest technology in our products, we hope to offer convenience, and hope to deliver a message that skin impurities can be solved non-chemically. We look forward to launching our new range of products for everybody to enjoy”, mentioned founder of Jang Su, Melanie Loh.
Jang Su has future plans in the pipeline to introduce a comprehensive range of wellness products into the market, with the objective to export regionally by the second half of the year.
A product launch introducing its range of products will be held by Jang Su in March 2020. The launch will provide consumers with the opportunity to acquaint themselves to Jang Su’s product range which will be on full display complemented with comprehensive demonstrations of their unique attributes and features.
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