Wallace Ho17 Nov, 2019
One of Taiwan's largest lifestyle trade-shows, Pop Up Asia, kicked off this 14th November, bringing together a massive crowd of makers, lifestyle product creators, and craft enthusiasts.
The trade-show, which is held every year in Taiwan, is quickly becoming one of the most popular events for travellers in Asia.
This year, Pop Up Asia brought together a delegation of over 300 booths across 14 exhibition spaces, with many brand exhibitors coming from Japan, Korea, SouthEast Asia, India, and more.
Since it's inception back in 2016, Pop Up Asia has collaborated with over 2000 brands and is growing in size (and revenue) at over 100% year-on-year.
Jerry Yen, co-founder of Pop Up Asia, mentioned that Pop Up Asia is looking to partner with a wider number of e-commerce platforms to assist exhibitors will marketing their goods globally.
The former Adidas brand manager mentioned that he aims to steer Pop Up Asia into a globally recognized brand and even a potentially billion dollar company in the next 5 years.