China's JD launches Jingxi — A New Platform For Lower-Tier Cities.

JD expands into social e-commerce to rival its competitors in lower-tier cities.


Norshafa Wati

23 Sep, 2019

China's JD launches Jingxi — A New Platform For Lower-Tier Cities. | BEAMSTART News

- From our Sponsors -

It seems that every internet company in China is now moving towards China's vast rural hinterland to maintain their growth momentum.

Being China's second-largest online retailer, JD.com takes this move to offset the slowing domestic growth.

Not wanting to miss the trend, JD has developed its own discounted platform, called Jingxi, to rival its competitors in smaller cities and villages.

The platform provides discounts on team purchases to target users in lower-tier cities - sharing the model with Pinduoduo and Juhuansuan, which invites buyers to share deals with friends and obtain deep discounts.

"We're going to diversify and enrich our WeChat ecosystem and provide a new model to attract lower-tier cities, especially the female users and low-income users," said Lei Xu, the chief executive officer of JD Retail.
“We’ll continue to enhance our user experiences and also gain more potential customers from third to six-tier cities,” added JD.com chairman and CEO Richard Liu.


- From our Sponsors -

Latest Jobs

Full Stack/Machine Learning Intern (Summer 2026)

Morph

California,

Internship

USD 6000 — USD 10000 yearly

Forward Deployed Software Engineer

Simple AI

California,

Full Time

USD 100000 — USD 140000 yearly

Customer Success Manager

Storylane

Full Time

USD 50000 — USD 120000 yearly

Founding Senior BDR in SF

Hyperbound

California,

Full Time

USD 120000 yearly

Founding Software Engineer

Waypoint Transit

California,

Full Time

USD 120000 — USD 170000 yearly

AI Forward Deployed Engineer - Member of Technical Staff

Harper

California,

Full Time

USD 140000 — USD 230000 yearly

Founding Engineer - Hardware & Chip Design

Exa Laboratories

California,

Full Time

USD 150000 — USD 300000 yearly

Founding Engineer — AI Research Agents (Full-Stack)

Sixtyfour

California,

Full Time

USD 120000 — USD 200000 yearly

Founding Engineer

Miracle

California,

Full Time

USD 130000 — USD 190000 yearly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest startup jobs, news, and discussions.

 
© 2016 - 2025 BEAMSTART. All Rights Reserved (Legal).