Malaysia Digital Economy Corporation (MDEC) and Alibaba Group are collaborating to host the second Malaysia Week campaign with a focus on promoting more Malaysian products to consumers in China.
Following the success of the first Malaysia Week held back in 2018, this year's campaign will be held from Sept 16th - 22nd, featuring numerous activities specifically designed to promote and increase opportunities for Malaysian brands to reach Chinese consumers.
"As the domestic market in China continues to grow with rising consumption, Malaysian merchants can use Malaysia Week to tap the growing demand, expose their products to more Chinese consumers and increase export sales", mentioned James Song Secretary general of the globalisation office of Alibaba Group.
This year, Alibaba has assembled an even stronger line-up of sales channels from the previous year to help Malaysian brands capture the hearts and minds of Chinese consumers.
These sales channels include platforms such as Taobao livestreaming, Juhuasuan, Tmall, Tmall Global, Freshippo, 1688.com, and Fliggy.
Alibaba will also be hosting an event on 18th September in Kuala Lumpur, featuring key product categories from Malaysia such as birds nest, durians, and white coffee.
The closing ceremony will be held on Sept 22 in Shanghai to celebrate the achievements of the campaign.