Malaysian entrepreneurial resource platform, JiangLab has officially entered the Malaysian Book of Records, setting the record for the longest non-stop live broadcasted business talk show.

The news was announced by Jwan Heah, Business Development Director of Malaysia Book of Records.

The live talk show: ‘Jiang Talk 36 Live’ lasted for a total of 36 hours, and was hosted by prominent entrepreneurs and venture capitalist Andrew Tan: Managing Partner of TBV Capital, Dt. Tony Looi: VP of SME Malaysia, and Chris Tan: Director of CAtizens.

‘Jiang Talk 36 Live’ leverages on the industry experience of the 3 individuals, featuring topics on business, investments, strategy, and more.

The livestream also featured special guests which include Fave co-founder: Chen Chow Yeoh, Malaysian violinist: Dennis Lau, Group CEO of Luminor Capital: Wisun Soon, and CEO of Entrepreneur Insight, Dt. KK Chua.

In addition to setting the new record, JiangLab has also introduced a new book on entrepreneurship, titled: 疗商止痛 (Curing the Business, Stopping the Pain), sharing deep wisdom and business philosophies gained from the entrepreneurial journeys of the three founders.

The new book goes on sale today, and can be purchased online or at major bookstores Popular and Kinokuniya at RM48 (USD $11.50).