Create lots of content, and focus on newer platforms that are on the rise.
When TikTok was starting to expand globally, those who jumped onboard early got the most engagement for their content. Now jumping on the TikTok bandwagon is probably too late, or may need more effort to grow.
Also, try to make content thats unique and authentically you. There's too much fluff around these days, and authentic content brings a lot more value.
From my experience in managing social media pages for companies, I have also noticed that regularly and periodically posting content is important. Moreover, it is important to track when ur followers are the most active and post accordingly. Always keep track of your insights and engagement to see what works and what doesn't. When working with B2C always keep track of the latest trends/ what is going viral and see if it can be used to promote your content. Factors such as editing style, background music etc. should reflect popular content, especially on TikTok.