Join Date
October 2024
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About Deema Adada
Deema spent 15 years in leadership roles at Coyote Logistics and Uber Freight, driving significant innovation in the supply chain industry. During that time, she felt the acute challenges of siloed technology and workflows across the supply chain resulted in less than 1% of shipments could be handled without human intervention, which propelled her to found BiggerPicture.
Companies & Work
BiggerPicture
BiggerPicture is a B2B SaaS solution that automates the scheduling of pick-up and delivery times for trucking companies and warehouses. 75% of shipments are still scheduled over phone calls and emails.