Join Date
October 2024
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About Jan Heinvirta
Co-Founder & CEO at Perfekto.
On a mission to create a more sustainable food system in LatAm, where more than 1/3 of food is wasted due to strict industry standards and supply chain inefficiencies.
Previously founding team member and Head of LATAM at a Swiss FinTech. Scaled it from Seed to Pre-Series B and from Switzerland to Mexico.
On a mission to create a more sustainable food system in LatAm, where more than 1/3 of food is wasted due to strict industry standards and supply chain inefficiencies.
Previously founding team member and Head of LATAM at a Swiss FinTech. Scaled it from Seed to Pre-Series B and from Switzerland to Mexico.
Companies & Work
Perfekto
Over 1/3 of food is being thrown away and in Latin America 72% of it prior to the consumer stage. Mainly due to physical imperfections or surplus production, despite being fresh and edible.
Perfekto offers a grocery subscription box with imperfect and surplus food, home-delivered. Thereby, consumers save time and money while reducing food waste.
The founders are experienced leaders scaling startups & grocery operations. Anahí previously led the Uber Grocery initiative for Latam. Jan scaled Swiss FinTech Sonect to pre-Series B and to Mexico. Juan led Walmart's eCommerce logistics and operations in Mexico.
By the end of 2022, Perfekto had:
🌱 rescued over 500,000kgs of food from being wasted
🚚 delivered over 60,000 orders
📈 grown 1,120% year-over-year
🥖 gone beyond just produce and now help rescue items like bread or packaged goods from companies like Heartbest Foods, Bové, Tuny - with major multinationals in the pipeline
💚 become a beloved brand with an NPS of 70
🫂 built an online community of over 20,000 people and several thousand homes receiving Perfekto boxes
Perfekto offers a grocery subscription box with imperfect and surplus food, home-delivered. Thereby, consumers save time and money while reducing food waste.
The founders are experienced leaders scaling startups & grocery operations. Anahí previously led the Uber Grocery initiative for Latam. Jan scaled Swiss FinTech Sonect to pre-Series B and to Mexico. Juan led Walmart's eCommerce logistics and operations in Mexico.
By the end of 2022, Perfekto had:
🌱 rescued over 500,000kgs of food from being wasted
🚚 delivered over 60,000 orders
📈 grown 1,120% year-over-year
🥖 gone beyond just produce and now help rescue items like bread or packaged goods from companies like Heartbest Foods, Bové, Tuny - with major multinationals in the pipeline
💚 become a beloved brand with an NPS of 70
🫂 built an online community of over 20,000 people and several thousand homes receiving Perfekto boxes
