Join Date
October 2024
Country
Gender
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Age
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About Atharva Padhye
Atharva is a co-founder at getcrux. Prev a Renewable Energy Engg grad at IIT Bombay. Started Crux while in college and dropped a management consulting job offer at Bain & Co. Prev worked on Risk Analytics at Citibank.
While in college, I headed Mood Indigo (Asia's largest college festival) where we built the first-ever metaverse for colleges - a 3D experience to explore live events on the campus that brought in 100K viewership in 2 days.
Avid interest in music & international cuisines.
While in college, I headed Mood Indigo (Asia's largest college festival) where we built the first-ever metaverse for colleges - a 3D experience to explore live events on the campus that brought in 100K viewership in 2 days.
Avid interest in music & international cuisines.
Companies & Work
Crux
GetCrux is the AI Creative Strategist to launch winning ads.
Creatives have become the biggest lever to win on ad platforms. Yet, there is no clear way to figure out why something works. Marketers end up guessing and replicating the best performing ad, only to see it fail - with high CAC & wasted dollars.
GetCrux helps performance marketers find winning patterns in their ad creatives across 100+ parameters like hooks, messaging, storyline, music, pacing, and recommend exactly what to launch next.
Creatives have become the biggest lever to win on ad platforms. Yet, there is no clear way to figure out why something works. Marketers end up guessing and replicating the best performing ad, only to see it fail - with high CAC & wasted dollars.
GetCrux helps performance marketers find winning patterns in their ad creatives across 100+ parameters like hooks, messaging, storyline, music, pacing, and recommend exactly what to launch next.
