Join Date
October 2024
Gender
Not Specified
Age
Not Specified
About Eduardo Mussali
4x founder with 2 exits and 16 years of experience building startups. Before YC founded one of the leading boutique fitness studio brands in Mexico, it had grown a team of +250. Before that, I managed the launch and Latam expansion of Deezer, a music-streaming unicorn. I also had one of the biggest exits in Latam (at the time) when Just-Eat acquired my startup.
Companies & Work
wOS
Rethoric is a LinkedIn content agency built by founders, for founders. We run your entire content operation from strategy to publishing so you stay visible and top of mind with your ICP without spending time on it.
Your content starts with a monthly interview led by people who understand the founder journey. We go deep on your ideas, decisions, and lessons learned so the content sounds like your best thinking, not a marketing team's version of it.
From there, world-class ghostwriters and editors turn those conversations into a full content calendar.
Our platform replaces the usual agency workflow of Google Docs, review threads, and scheduling tools. You connect your LinkedIn and Slack, and everything shows up already written, scheduled, and ready to publish. You approve directly from Slack notifications.
Your content starts with a monthly interview led by people who understand the founder journey. We go deep on your ideas, decisions, and lessons learned so the content sounds like your best thinking, not a marketing team's version of it.
From there, world-class ghostwriters and editors turn those conversations into a full content calendar.
Our platform replaces the usual agency workflow of Google Docs, review threads, and scheduling tools. You connect your LinkedIn and Slack, and everything shows up already written, scheduled, and ready to publish. You approve directly from Slack notifications.
