Join Date
October 2024
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About Eduardo Mussali
4x founder with 2 exits and 16 years of experience building startups. Before YC founded one of the leading boutique fitness studio brands in Mexico, it had grown a team of +250. Before that, I managed the launch and Latam expansion of Deezer, a music-streaming unicorn. I also had one of the biggest exits in Latam (at the time) when Just-Eat acquired my startup.
Companies & Work
wOS
Most B2B founders know the value of building an audience on LinkedIn, but the process demands consistency, time, creativity, writing skills, and energy—things founders often lack.
Rethoric is a plug-and-play content team specializing in founder-led LinkedIn strategies for founders.
Our approach positions founders as industry authorities in their niche, creating impactful content and engagement strategies that attract and engage their target customers.
By managing your LinkedIn presence with your authentic voice, we enable you to build an audience, establish credibility, generate leads, and create a scalable inbound marketing channel that drives consistent MQLs—on autopilot.
Rethoric is a plug-and-play content team specializing in founder-led LinkedIn strategies for founders.
Our approach positions founders as industry authorities in their niche, creating impactful content and engagement strategies that attract and engage their target customers.
By managing your LinkedIn presence with your authentic voice, we enable you to build an audience, establish credibility, generate leads, and create a scalable inbound marketing channel that drives consistent MQLs—on autopilot.
