Ron Baetiong
Founder and CEO at Podcast Network Asia
Join Date
October 2021
Country
Gender
Not Specified
Age
Not Specified
Companies & Work
Podcast Network Asia
Vision:
Podcast Network Asia’s dream is to make podcasting mainstream in Asia and to be the leading podcast content aggregator and producer.
Problem:
Podcasting is on the cusp of unprecedented growth but there are common problems that prevent it from realising that potential which are the ff:
1. Podcast Production Standards are not consistent - As more people create podcasts, the audio quality varies which turns listeners and brands off
2. Podcast Monetization - Content creators do not know how to monetize their content
3. Podcast Analytics - Unlike other media, podcasts can be consumed in at least 2 dozen apps which makes the data difficult to aggregate and measure effectively
Product:
We help podcasters solve the problems mentioned above by doing the following:
1. Providing the best shows with world class audio production facilities (studio,equipment) and post-production staff to create great sounding audio
2. We help monetize the podcasts that we support and do a revenue share of 70/30 to 50/50 depending on how involved we are in the show
3. We created our podcast analytics platform called http://podmetrics.co that aggregates all the necessary metrics podcasters and brands care about under one platform
Founders:
CEO: Ron Baetiong (2x Startup Founder, 1 Exit - ChatbotPH, Podcaster - Hustleshare)
COO: Josef Acuña (Capital Markets Lawyer for IPO, Media Production Expert)
CMO: Eileen Borromeo (Ad Agency Veteran - Former McCann Director, Head Southeast Asia Marketing - Payoneer)
Early Hires:
Head Producer: Ryan Cardenas (Radio DJ, Former Station Manager)
Head of Sales: Ellen Concepcion (ChatbotPH Top Seller)
Market: TAM: $300M in Southeast Asia with projections that market will be as big as the US in 5 years. 18% YOY growth in podcast consumption in Asia.
Business: Since Sept 2019 we’ve made 35+ podcasts produced with 3.5 Million listeners combined and $50,000 in revenue
Podcast Network Asia’s dream is to make podcasting mainstream in Asia and to be the leading podcast content aggregator and producer.
Problem:
Podcasting is on the cusp of unprecedented growth but there are common problems that prevent it from realising that potential which are the ff:
1. Podcast Production Standards are not consistent - As more people create podcasts, the audio quality varies which turns listeners and brands off
2. Podcast Monetization - Content creators do not know how to monetize their content
3. Podcast Analytics - Unlike other media, podcasts can be consumed in at least 2 dozen apps which makes the data difficult to aggregate and measure effectively
Product:
We help podcasters solve the problems mentioned above by doing the following:
1. Providing the best shows with world class audio production facilities (studio,equipment) and post-production staff to create great sounding audio
2. We help monetize the podcasts that we support and do a revenue share of 70/30 to 50/50 depending on how involved we are in the show
3. We created our podcast analytics platform called http://podmetrics.co that aggregates all the necessary metrics podcasters and brands care about under one platform
Founders:
CEO: Ron Baetiong (2x Startup Founder, 1 Exit - ChatbotPH, Podcaster - Hustleshare)
COO: Josef Acuña (Capital Markets Lawyer for IPO, Media Production Expert)
CMO: Eileen Borromeo (Ad Agency Veteran - Former McCann Director, Head Southeast Asia Marketing - Payoneer)
Early Hires:
Head Producer: Ryan Cardenas (Radio DJ, Former Station Manager)
Head of Sales: Ellen Concepcion (ChatbotPH Top Seller)
Market: TAM: $300M in Southeast Asia with projections that market will be as big as the US in 5 years. 18% YOY growth in podcast consumption in Asia.
Business: Since Sept 2019 we’ve made 35+ podcasts produced with 3.5 Million listeners combined and $50,000 in revenue
