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Wine Warehouse California

Distribute and market premium wine, craft beer, and artisan spirits to California since 1973.

About Wine Warehouse California

Wine Warehouse was founded in 1973 by brothers Bob and Jim Myerson who wanted to share their enthusiasm for premium quality wine with the wine trade in Southern California. Today, the company is one of the largest distributors of alcoholic beverages in the United States with branches in Northern and Southern California covering the state. We are dedicated to offering a wide selection of wine, beer, spirits, non alcoholic beverages, and glassware to licensed retailers and restaurateurs in the California market.
Over the years our portfolio has evolved to embrace the enormous changes which have occurred in the wine and spirits industry. We now offer products from dozens of countries, many of which were relatively unknown as wine producers when Wine Warehouse was founded. What has not changed is our focus on quality and value. Each product we carry is carefully selected to represent the best offering available in its category.

Thank you for taking the time to visit us.

HEADQUARTERS

3463 Collins Ave
Richmond
94806, California
United States


Job Positions

ECommerce Digital Marketing Support Specialist

Full Time

Wine Warehouse is a multi-generational, family owned and operated, wholesale distributor of fine wine, beer and spirits for California. Our warehouse in northern California is currently seeking a hard working and dedicated FULL-TIME ECommerce Digital Marketing Support Specialist. This position is located in Commerce, CA. Position Description: The Ecommerce Digital Marketing Specialist will focus on the production and support of a wide array of digital initiatives with a focus on eCommerce and automated marketing solutions. This role requires digital media expertise in a complex wine and spirit environment with strong business acumen and strategic e-commerce experience. The EDM Support Specialist is primarily responsible for the ongoing maintenance of the Wine Warehouse website and digital marketing efforts, and plays a supporting role in content creation and content dissemination via social media platforms. The main objectives will be to ensure timely delivery of content online, to increase revenue and engagement, to develop and execute social media strategies, research upcoming trends and apply them proactively, and to continue to build and advance the Wine Warehouse brand through online properties. This position will collaborate with Executive Management, Marketing Management, Customer Service, IT, and HR departments to achieve the Company’s marketing-building objectives. Essential Duties and responsibilities include the following; other duties may be assigned or requested: • Develops content marketing strategy that supports Wine Warehouse’s policies and goals, as well as client education and retention. • Studies and communicates performance against effective benchmarks for measuring the impact of digital content marketing. • Analyzes, reviews, and reports on effectiveness of each change and/or activity in an effort to maximize results. • Collaborates with multiple internal teams to execute sales campaigns as well as provide timely reporting and analytical understanding of campaign results. • Conceives, sets up, and executes tests using experimental design methods. • Manages CRM (Customer Relation Management) system for capturing account information for direct marketing opportunities (i.e. Tasting Events, new brand launches, account data) including social media insights, and spot trends. Support ecommerce platforms including, but not limited to, Sevenfifty, Provi and new B2B • Oversee and execute website improvements. Ensures the website is up to date and user friendly. • Assist in the launch of new products, content and promotions to the website and eCommerce store. • Collaborates with internal teams to create landing pages and optimize user experience, as well as, content management for Marketing modules. • Identifies and helps maintain industry best practices, laws, and new technology techniques in digital marketing and e-commerce. • Supports and protects the Wine Warehouse brand by ensuring positive and relevant messaging. • Manages online Marketing and Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities once the website is updated. • Assists in the planning, creation, and distribution of social media for all of Wine Warehouse platforms, including (but not limited to), Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn, in order to drive awareness, and lead engagement and conversation. • Works directly with Executive Management, Ownership, Sales and Supplier Associates on various projects as needed and assigned to develop quality working relationships. Position Requirements: • Minimum 3 years of experience in digital marketing • Bachelor’s degree or equivalent experience preferred • General knowledge of the technical aspects of eCommerce specific web platforms, knowledge or experience working effectively with automated marketing tools, and experience using content management systems to post and manipulate content on websites • Proven working experience in digital marketing • Demonstrated ability to set priorities, direct projects, and meet deadlines • Proficient in Microsoft Office and MAC • Beverage industry experience as it relates to the knowledge of standard laws and regulations is preferred • Highly creative with experience in identifying target audiences and devising ecommerce and digital campaigns that engage, inform and motivate • Excellent verbal and written communication skills and ability to interact professionally with a diverse and experienced group of executives, managers, and subject matter experts • Strong analytical, data-driven thinking • Strong working knowledge of HTML, Photoshop, InDesign, Dreamweaver, Illustrator, and/or video creation and editing skills are a plus • Up-to-date with the latest trends and best practices in online marketing and measurement Physical Standards: Must be able to walk, bend, reach, and lift, if necessary (average 25 pounds). The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. This is a high energy, multi-faceted position requiring personal initiative and flexibility. Compensation: • Competitive hourly wage • Benefits package includes medical, dental, and vision coverage, 401 (k) matching, and paid vacation and holidays • Wine Warehouse is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Wine Warehouse is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

CaliforniaUSD 3000 - USD 4000 monthly


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