Founder & CEO of Fresh Greens Asia
About Lei Phoon
As the son of a lifelong farmer, he is eager to solve the challenges faced by the farming industry amidst the digital age.
Despite being a firm believer in scale and automation, he's not afraid to get his hands dirty to make the business work.
Fresh Greens redefines the traditional food supply chain by cutting out the middleman and giving every-day Malaysian consumers exclusive and direct access to our private network of farms. The unique combination of low cost and top quality of vegetables gives Fresh Greens the sole position in a "Green" Ocean. Over 2000+ acres of private farm land available, and an expanding network of farms. Couple that with an interactive shopping experience, subscriber-retaining content and perks, and excellent customer support, we've got the recipe for a winner. We are set to launch mid-March and are looking for an investor who not only brings the cash but knowledge and expertise, especially in matters of logistics and operations.