Atul K Sharmaa is Head of finance at Trell, managing the financial strategy and overseeing all
financial functions, corporate development, fundraising, and investor relations. Atul is
committed to maximizing long-term shareholder value, ensuring a balanced portfolio of
growth initiatives, and maintaining the growth of Trell for both e-commerce and social
initiatives. Atul played a crucial role in setting up the e-commerce business line in Trell and
have successfully closed a $12 million round during the pandemic.
Atul joined Trell in Mar 2020. Prior to Trell, he was Finance Head of Ninjacart (Leader in B2B
of Fruits & Vegetables). During his 3 years with Ninjacart, he has been a driving force in taking
the company from 15 tonnes daily sales to 1400 tonnes daily sales across 7 cities in India.
Atul has set up different verticals like FP&A, Internal Audit, procurement, treasury etc.
Atul has extensive experience in financial planning and analysis, profit-and-loss leadership,
and mergers and acquisitions. He comes with a rich understanding of fundraising (~$220
million ). In the early days of his carrier, he handled an acquisition, wherein Eka Software
solutions acquired an energy trading company, Encompass Technologies, in Canada. He was
part of the team that dealt with the investment from Silver Lake Kraftwerk in Eka Software
solutions. That was the first-ever investment done by Silver Lake in India.
Atul is a Chartered Accountant and a Company Secretary. He has also successfully completed
the Management Development Program in Finance from IIM-K.
When he is not working, he loves to read, binge-watch. He is a passionate traveller. Off late,
he is learning the art of colors (painting).
Joined Dec 21, 2020
Mar 2020 — Present
Head of Finance
Jan 2017 — Mar 2020
Being the finance head was leading the company strategy and funding. Have raised ~170 million funding.
Mar 2007 — May 2011
Digital Marketer & Technical Writer at Selected Firms
A professional graphic designer specializing in photo editing at Image2VectorGraphicsIndia.com
ceo of HOFO
VP of Client Relations
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