Performance Marketing Executive (Digital Media Buyer)
Full Time
We are looking for a junior performance marketer to fuel our digital marketing efforts. As a Performance Marketer, you should be digital savvy, data-driven and results oriented. You enjoy understanding a user’s digital journey and have key interests in analysing data to execute digital marketing campaigns.
What you'll do:
Execute digital marketing campaigns across web, app, search, display and social advertising to drive conversions on the portal
Manage weekly metrics reporting across digital channels
Manage end-to-end process of campaign creation, including the setting up of ad sets, audience targeting, ad copy, creative review and bid adjustments
Continually review campaign performance and provide recommendations to optimise overall spend and performance
Develop, oversee, and evaluate the implementation of A/B test campaigns
Identify trends and insights, keep abreast of new social media or web technologies, and digital marketing trends
Implement these new technologies in developing new campaigns
Requirements:
1-2 years of experience in digital marketing preferred.
Experience in setting up and optimising Google AdWords (SEM, Display) and Facebook campaigns.
Operational knowledge with latest marketing or ad serving tools like AdWords Editor, Power Editor would be advantageous
Working knowledge of analytics tools like Google Analytics
Strong analytical skills, detail-oriented and a keen eye for data.
Able to work independently and is a self-starter.
Problem solver in a multi-tasking, fast-paced business environment.
A good team player with excellent communication and interpersonal skills.
Singapore•SGD 2500 - SGD 4000 monthly
