Seng Hock Chang

COO Talent In Asia Pte Ltd 

Indonesia.MD Pte Ltd

Founding Stakeholder

Oct 2020 — Present

Nuberu Foods Pte Ltd

CoFounder

Jul 2020 — Present

Singapore based F&B trading company
www.jusfoodie.com.sg

Talent In Asia Pte Ltd

COO / CoFounder

Jul 2020 — Present

Help tech startups to source for tech talent in Vietnam and Indonesia, to lower their costs and speed up recruitment

Matricx Singapore Pte Ltd

Shareholder / Advisor

Nov 2019 — Present

Branding and Marketing advisor for OEM/Branded IT accessory manufacturer.
http://www.flujo.tech/

HARMAN Singapore Pte Ltd

Brand Activation Director APAC

Oct 2015 — Mar 2019

Setup and lead a team of 10 regional members, established GTM strategy, executed and promoted best practices within APAC. The key focus was to build a strong brand presence and awareness in the region, through digital marketing and social media activation, direct retail online/offline, trade marketing, product training & CRM.
• Achieved more than 200% increase in Harman’s APAC blue-tooth speaker value market share over 3 years, through innovative shopfront displays and effective product demonstrations, supported by localized branding and marketing activities.
• Achieved No.1 and 2 headphone market share, both in value and units in 2017, for Indonesia and Thailand respectively.
• Successfully expanded to 40 JBL stores in the Philippines and Indonesia, doubled direct store revenue contribution to 10% and profits to 15%.
• 2018 Award for Innovation in Cross-Media Marketing GOLD STEVIE® WINNER: Harman International Singapore Pte Ltd, Singapore: JBL® JR: The Gift Of Sound - PR & Marketing Campaign (Asia-Pacific).
• Singapore HWM/HWZ Tech Awards 2019 – Readers’ Choice for best wireless speakers, JBL (inaugural award).
• Drove partnerships for Google Assistant regional collaboration with Google, Philips Hue & TP-Link.

UCLA Anderson School of Management

Sony Advanced Global Leadership Program

May 2012 — May 2012

One Week program for selected Directors in Sony group of companies.
Successfully led a diverse team over three months, over three different time zones, to prepare and present a business case to the Sony CEO (Kaz Hirai) and several senior management members.

Kellog School of Management, NorthWestern University

Sony Marketing Program

May 2004 — May 2004

Two Week Sony Marketing Program for selected GMs in Sony group of companies.

Marketing Institute of Singapore

Graduate Diploma in Ecom Marketing

Jan 2000 — Dec 2000

Nanyang Technological University

B Eng (Electrical & Electronics, 3rd Class Honours)s

Jul 1989 — May 1993