CJ Lee
🌏Asia Studio Expansion Strategist @ MOVE Private Fitness | 🎤Seminar Speaker | 📚Upcoming Author | 👶Dad of a 1 year old
Join Date
February 2020
Country
Gender
Male
Age
Not Specified
About CJ Lee
Started off his personal training career in a country known for sheeps causing traffic jam, then moved on to work (as a PT still) in a city with a nickname "city of angels" and eventually, back to his root, Malaysia, co-founded the most established personal training studio in Malaysia - The Playground Fitness,
CJ has bagged a wealth of experience in the fitness industry across multiple countries and has deep understanding of what it takes for a boutique personal training studio brand to excel not just in the typical P&L (Profit and Loss), but also (PURPOSE and LONGEVITY)
Currently working on taking a new upcoming boutique personal training studio brand to scale throughout Malaysia, then South East Asia, and eventually, Asia.
Not your typical leader from the corporate-like fitness brands where the negative impact of hierarchy is real (high personal trainers turnover rate as a result), CJ and his partners are working on a unique mechanism that allows the ultimate career fulfillments amongst all team members (trainers, management staff etc), and eventually, allowing passionate trainers to still be able to play a part in the industry regardless of age.
Core values: Humble, Happy, Honest, Hungry
*P.S.: Currently on a look out for investment partners to grow together with a possible IPO or M&A in the pipeline.
Companies & Work
MOVE Private Fitness
MOVE Private Fitness
Being South East Asia's fastest-growing personal training studio brand, we have been able to help thousands achieve breakthroughs in health and fitness over the years.
We are on a mission to spread what we do best globally, and our journey has just begun.
That said, things weren't always this way.
Founded by two purpose-driven personal trainers in 2020 who envisioned a fitter, stronger, and happier world through a one-on-one, personalized, and holistic approach to fitness,
But as we all know, an unprecedented global event took place that year right in the infancy of our company.
However, we always believed in our mission, and our focus remained strong.
MOVE weathered the storm, gained massive traction immediately after, and scaled multiple branches across Malaysia and Thailand without compromising clients' results, their experience, or coaches' education and development.
Our Vision 2030 is to become a global personal training company that fulfills our purpose of helping humanity achieve a holistic life of breakthroughs.
Whether you're looking to be part of our growth via investment or partnership, let's get talking!
