Anthony

Super-apps promise a new mode of connecting with customers and an opportunity to harness consumer purchasing behavior. It’s a model pioneered in China by Alibaba’s Alipay and Tencent’s WeChat. Many believe revenue from super-app services and the data they generate will prove to be more stable, more profitable, and easier to scale. The model is all about providing easier, on demand access to anything delivered to the customer from car rides, restaurant food to massages and hair cuts.