Tapad is where big data meets personalization. Brands and marketers are faced with the challenge of needing to deliver personalized, relevant messages to vast audiences of consumers who all behave differently, use different devices, and who increasingly expect personalized communications as standard. With privacy at the forefront, The Tapad Graph combines the company’s proprietary Device Graph™ with behavioral signals so marketers can finally see their customers as unique individuals, and ultimately, deliver personalization at scale. Tapad is based in New York and has offices in Chicago, London, Oslo, Singapore and Tokyo.
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