About Water Lily Pond

Founded in Q4 2016, Water Lily Pond (WLP) is a bootstrapped brand communications startup with a progressive model rooted in collaboration and partnerships.

At Water Lily Pond, we call for simplicity and efficiency to help brands and people connect in this fast-changing and increasingly complex business climate. We have chosen a streamlined, flexible and global company model to be better suited to support brands and agencies in their quest to find solutions to marketing communications challenges and help them adapt to change.

Our structure is horizontal with a flat hierarchy, and we are powered by a 100% distributed, international team of agile experts. We work from anywhere and collaborate in the cloud to provide brand strategy, creative, content and technology solutions on project basis and on demand.

Our growing team is multicultural and multidisciplinary — we all have diverse, senior-level industry experience (10 years’ experience on average), and proven track records of working for great ad agencies and blue-chip companies on global and local brands.

As a result, Water Lily Pond can offer high-end brand communications solutions, global cultural intelligence, customised teams, flexible speed of delivery and reasonable prices.

Founders & Key People

Mate Kovacs


With over 13 years of diverse experience in international marketing communications and advertising, Mate is dedicated to help brands adapt to change by providing simple solutions to their complex challenges. He gained in-depth expertise in brand development, strategic and tactical brand communications and operations management, while working with several global and local brands at more than a dozen holding and independent agencies in London, Prague and Budapest (Publicis, DDB, Grey, Ogilvy, Saatchi & Saatchi, CDM, PAN and AS&K, just to name a few). While having gathered a large part of his professional experience in the pharmaceutical advertising and medical communications industry (Bayer Healthcare, Pfizer, Novo Nordisk, GSK, Janssen, Gilead, AstraZeneca, Teva and Takeda), Mate has retained a solid integrated marketing communications background (Heineken, Colgate-Palmolive, L’Oreal, Nestle, Hewlett-Packard, Coca-Cola and UK Government). A Hungarian native, and a keen English and French language enthusiast, Mate’s global mindset originated from the early childhood years in Algeria, and his passion for people is cultivated via exploration of many cultures on four continents, including six months in S/SE Asia. He’s a true free spirit who is energetic, compassionate and craves creativity, and enjoying martial arts, point n’ click adventure games and house music.

Funding Raised

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News & Press

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Year Founded

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Company Size

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Jobs Available

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Funding Raised

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hello @ waterlilypond.co.uk




Water Lily Pond is based in United Kingdom

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