The Many Faces Of Meesho: Will Focus On Marketplace, Ad Revenue End Streak Of Losses?

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Inc42 6 mo ago

The Many Faces Of Meesho: Will Focus On Marketplace, Ad Revenue End Streak Of Losses? - Inc42

Quick Summary:

In many ways, the SuperStore failure is symptomatic of Meesho’s appetite for entering new, buzzing segments, even though it may not have the right resources or expertise for them.

As it focusses on ad revenue for profitability, Meesho will need to acquire a ton of users and sellers from Tier 2/3/4 cities where inflationary pressures are most severe in late 2022.

In a way, Aatrey and Meesho are betting that the audience focus on Tier 2/3/4 customers will enable the company to garner a larger slice of the ecommerce marketing dollars from this segment.