In a groundbreaking move off the court, NBA All-Star Russell Westbrook has co-founded Eazewell, an innovative startup aimed at revolutionizing end-of-life planning through artificial intelligence.
Launched in 2025, Eazewell seeks to simplify the often complex and emotional process of funeral and estate planning, offering a digital platform that provides personalized guidance and resources.
The Vision Behind Eazewell
Westbrook, alongside co-founders Donnell Beverly Jr. and NBA All-Star Kemba Walker, was inspired to create Eazewell after personal experiences with loss, including the tragic passing of Westbrook’s close friend, Khelcey Barrs III, at the age of 16.
The platform leverages AI technology to streamline tasks such as organizing funeral arrangements, drafting wills, and managing digital inheritance, making these processes more accessible to families during difficult times.
A Growing Need for End-of-Life Solutions
As the global population ages, the demand for efficient and compassionate end-of-life services has surged, with millions seeking ways to plan ahead without the burden of traditional, often costly methods.
Eazewell’s partnership with LegalZoom, announced earlier in 2025, further enhances its offerings by integrating tools for creating legal documents like trusts and estate plans, ensuring a comprehensive approach to planning.
Impact on Communities and Industry
Westbrook’s involvement brings significant attention to the startup, potentially encouraging underserved communities to engage in proactive planning, a cause he has championed through his Why Not? Foundation.
The platform’s focus on digital inheritance—managing online assets and accounts after death—taps into a modern challenge, positioning Eazewell as a forward-thinking player in the tech and healthcare sectors.
Looking to the Future of Eazewell
With recent expansions like the debut of an enterprise AI platform for hospices, senior living facilities, and insurers, as reported on social media platforms like X, Eazewell aims to scale its impact across industries.
Analysts predict that startups like Eazewell could disrupt the $20 billion funeral industry by prioritizing affordability and accessibility through technology innovation.
Westbrook’s dual role as an athlete and entrepreneur highlights a growing trend of sports figures investing in social impact ventures, setting a precedent for others to follow.
As Eazewell continues to grow, it stands as a testament to how personal loss can inspire meaningful change, offering hope and support to families navigating life’s most challenging moments.
Alfred Lee
