We haven’t seen a drop in sales at kirana stores,” said Arun Neelakantan, executive director for customer development at Hindustan Unilever speaking to The Economic Times.
However, local kirana stores have raised concerns about alleged predatory pricing by quick-commerce platforms, accusing them of undercutting traditional markets in a bid for dominance.
Leading this transformation, brands like Hindustan Unilever, ITC, Parle Products, and Adani Wilmar are reimagining product sizes and pricing for apps that promise groceries and essentials delivered within minutes, reports The Economic Times.
The story "FMCG brands adopt new packaging strategy for q-commerce and kirana stores" has 495 words across 21 sentences, which will take approximately 3 - 5 minutes for the average person to read.
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