VP of Demand Generation

Who We Are

We're Awari – a team of passionate problem-solvers, working hard to build a career development platform where the best talent in Latam comes to advance their careers. Over the past four years we've grown to thousands of members, and have been growing revenues by over 600% YoY since launch. We're backed by top-tier investors such as YCombinator and the founders of Viva Real (Brian Requarth), Guia Bolso (Thiago Alvarez) and Product Hunt (Ryan Hoover).

About The Role And The Team

As the VP Demand Generation, you'll bring 10+ years of marketing experience in fast-paced, high-growth environments to Awari to help it rapidly expand its market share in the Latin America education market. You think like a consumer marketer and understand how to utilize different acquisition channels to drive traffic and manufacture demand in a product-led model. You're up to speed on performance marketing channels, ranging from paid search to paid social to podcast and radio advertising. You're an expert on SEO and are highly experienced in conversion rate optimization and A/B testing. You've managed agencies, budgets, internal personnel, and are comfortable interfacing with - and being accountable to - executive leadership. You thrive on data, but balance that with a nimble, highly creative approach to developing marketing campaigns, programs, and initiatives.

You will be doing:

• Build out a scalable, accountable acquisition marketing function that is responsible for achieving targets for: quality traffic growth, trial starts, trial activation, trial>paid conversion, self-service revenue, traditional lead gen, marketing qualified pipeline, and net new bookings
• Optimize Awari's inbound marketing efforts and improve conversion of our current audience
• Oversee all paid acquisition efforts, manage external SEM/SEO agency, and oversee/deploy Awari's paid media budget
• Experiment with other forms of paid media, including podcast, radio, and OOH advertising
• Partner closely with Awari's content team to generate meaningful increases in quality traffic
• Support Awari's inbound and outbound SDR teams in their efforts to efficiently identify, capture, and convert demand
• Work closely with product marketing on creating opportunities and pipeline for new features and products - both from existing customers and net new prospects
• Report on self-service acquisition and revenue metrics to key stakeholders across the business
• Report on inbound and outbound campaign/channel performance, focusing on self-service conversion and pipeline creation
• Develop understanding of efficiency metrics and optimize efforts to continuously drive down CAC and improve lifetime value
• Influence the buildout of the martech stack to ensure Awari maximizes its demand generation efforts

Job Requirements

• 10+ years of marketing experience, preferably in a demand generation, growth/performance marketing, or e-commerce role
• Strong analytical skills
• Excellent verbal, written, and communication skills
• 4+ years building, managing and leading teams
• Ability to thrive in fast-paced, deadline-driven environments
• Familiarity with a range of martech and analytics tools (e.g. Hubspot, Google Adwords, Google Analytics, Outreach, - Mixpanel, web personalization and A/B testing tools, in-app product analytics/adoption tools, and more)
• Experience building and overseeing execution of campaigns
• Strong SEO skills - both from a content creation and a technical standpoint
• Bonus points for:
  • Experience in education
  • Leading the demand or growth function in a product-led environment

Benefits

• 100% remote working – work from anywhere you like, however you like
• 30 days of annual leave + 8 public holidays
• Benefits card with budget for Netflix, Spotify and others
• Free Awari membership to enroll in courses and get mentorship from experts
• Access to company offsites and team retreats
• Competitive stock options package

We will be closing the role as soon as we find the right candidate. If you feel we can be a great fit for each other, apply to our role and we’ll be more than happy to review your profile.