VP of Brand Marketing for a Rapidly Growing Consumer AI Healthcare Startup 🚀

A rare opportunity to be the VP of Brand Marketing of MDalgorithms, a fast-growing skincare & haircare technology startup ✨

About the company & mission

Today 90% of people can't afford to visit a Dermatologist. Our apps automatically analyze the skin or hair using our AI technology and then deliver a customized treatment kit to the customers' doorstep.

We have 2 brands:

1. MDacne - the #1 dermatology app in the US & UK App Store. Millions have downloaded MDacne to analyze their acne and get a customized treatment kit.

2. MDhair - the first-ever fully customized hair regrowth treatment kit. Using MDhair, people with hair loss can analyze a picture of their scalp and get a personalized hair regrowth treatment.

MDalgorithms has achieved phenomenal growth, and we continuously seek exceptionally talented individuals who can support our innovation and creativity. We currently operate in a fully remote environment; because of this, collaboration and flexibility are at the core of the success of MDalgorithms.

About the role

As part of the job, you will be responsible for:

• Full responsibility for the company's brand marketing efforts, reporting to the CEO.
• Elevating our brands from all creative directions - from working with designers to improve our websites and products to managing photoshoots and working with copywriters.
• Managing and building our creative team to produce innovative videos & images for our marketing campaigns, social media channels, and websites.
• Coming up with creative ideas for marketing campaigns and being responsible for executing them from start to finish.
• Analyze data and collaborate cross-functionally to develop a deep understanding of our customer needs and build a positioning for the brand that builds trust and confidence.

Requirements:

• 6+ years of experience in consumer marketing.
• Successful track record in scaling a direct-to-consumer brand. Proven success in creating compelling, customer-focused programs.
• Experience creating a brand identity and brand voice in collaboration with an external agency or internal creative director, driven by consumer insights research and testing.
• Strong organizational and leadership skills and the ability to multi-task in a fast-paced and dynamic environment.
• Excellent communication skills, both written and verbal. Strong analytical skills.
• Self-motivated, results-oriented, and strategic thinker.
• Proven ability to build teams and develop others.
• Experience in a startup or high-growth consumer-facing company preferred.
• Personal passion for health and wellness topics preferred.

Our team combines the highest levels of expertise in dermatology, AI, and digital marketing. Come and join us on the mission to build the future of Dermatology!